Zenith project

Fall 2024

Description

For this project, I was responsible for creating an entire brand based on energy drinks. For this specific part of the project, I focused on creating the brand guide for the energy juice.

For this project, I did a lot of research on energy drinks because I wanted to create an energy juice. That’s how Zenith came to be, along with its brand guide. It’s mainly for people who hike and climb for longer than usual. The guide covers things like colors, fonts, and how much space should be left around the logo.

To create an animation, I conducted extensive research on animating the line and highlighting the mountain. I designed the animation so that the line gradually forms the logo while also illustrating a path through it, symbolizing hiking and mountain climbing. You can click here to view the animation

Tools used: